| Exposing youth to career opportunities within the automotive and truck industry.
Providing youth and schools with free information about career paths in the automotive and truck industry, including participating in career and job fairs, speaking in classrooms and with students, and providing free written materials like the AutoMotives magazine and posters for use in schools.
Participating in and supporting youth apprenticeship and school-to-work programs in the automotive, truck, and related fields.
Attracting qualified, skilled, trained technicians and workers for auto and truck careers. Improving the image of the automotive and truck industries.
Developing an educational system that will support successful career paths in these fields.
Encouraging ongoing and continuing education for all professionals within the automotive and truck industries.
Protecting and enhancing income potential for workers in the automotive and truck industry. | 
